The country: Brazil
The city: Rio de Janeiro
The place: The Niteroi Contemporary Art Museum,
designed by the famous architect Oscar Niemeyer in 1996
The Maison Louis Vuitton has gone tropical with the Cruise 2017 collection, taking the French art of living to Brazil, whose environmental utopia, offers the ideal backdrop. The collection was presented in the grounds of the Niteroi Contemporary Art Museum, where architect Oscar Niemeyer has harmonised the paradox of civilisation versus the natural. After all, doesn’t the word utopia reflect a desire to create innovation? Signifying fantasy, it seamlessly connects with the language of fashion.