Coronavirus and its effects will linger one for some time to come and it’s the luxury industry which is at the receiving end of the biggest challenges of creating customer demand. Thus, with lockdown currently being enforced in cities, the launch plans of many luxury car-makers have gone haywire. Here is the latest on when you can shop for the hottest and much awaited new luxury metal in India.
The German luxury-carmaker has been on an upswing with launches of its A6, A8 and Q8 and this year it had plans to continue that trend with various launches. It had planned launches for cars like the e-tron, new Q3 amongst others as it has exhausted stocks of the earlier generation Q3 plus of course the Q7 in its new avatar. Now it has pushed back the launches towards the year-end or the festive season. We suspect the updated Q7 and new Q3 would be coming in during that time while later the e-tron comes.
Currently the biggest luxury car-maker in India, this German luxury brand also had a re-think on its launch strategy but it’s largely on track save for a minor alteration. Its launch for April has now been pushed to Q3 (3rd quarter) of this year. In the coming months its next launch would be the new GLS flagship luxury SUV while then there would be the EQC with the A-Class coming in during the festive season.
On the back of improved sales thanks to an aggressive launch strategy over last year and this year (with the new X1), it will continue the momentum with the 8-Series and the 2-Series Gran Coupe plus the X5 M also. What we can expect next is the 8-Series plus the X5 to have a digital launch while the more volume centric 2-Series coming in later.
Jaguar Land Rover
JLR has its plans on track largely because its launch strategy was pegged towards the end of the year during the festive season. Land Rover will take the spotlight with the big launch of the new Defender in a few months time while there would be a bevy of hybrid SUVs too. From Jaguar the I-Pace would only be coming next year.
The Swedish luxury car-maker will bring in its new generation S60 towards the end of this year.
The big news from Porsche is that the Taycan will be coming though its launch could be postponed for a bit but November is when we can expect the first all electric car from Porsche in India.