A Fragrance that transcends gender and explores the power of one’s Journey
Fragrances have been categorized by gender for decades. However, today, beliefs and attitudes of consumers are becoming very fluid. In fashion, more and more designers are striving to blur the lines between feminine and masculine style. This trend has transmitted to the world of perfumery too, which have led to androgynous fragrances. The term androgynous comes from – andros (masculine) and gyne (feminine). These are defined as fragrances that can just as easily accompany the male wardrobe as that a female. Genderless fragrances appeal to young generations, as a way of self-expression and a reflection of gender blur within the society, shaking up the codes of both masculinity & femininity.
Embark perfumes has launched its new collection of gender-neutral perfumes – My Journey For All. Whether physical or mental, in essence a journey is about moving from one place to another and everything in between. How one perceives it, reacts to it and embraces it, is what makes the journey personal. My Journey For All collection comes in three variants ‘My Journey For All – Rajasthan’, ‘My Journey For All-Goa’ and ‘My Journey For All -Kerala’. A fragrance that transcends gender and explores the power of one’s journey.
My Journey For All -Rajasthan
“The explosion of colours and rich songs of tradition make me believe that we are, after all, children of the land”
This perfume opens with the citrus notes of Mandarin which then blends beautifully with spicy notes of Pink Peppercorn. The heart of the fragrance is aromatic Geranium. The signature of the fragrance are the base notes – from the warmth of the Tonka Bean that are perfectly blended with the indulgent Vanilla.
My Journey For All -Kerala
“Amidst the forest of waving palms and the gentle caress of a fresh breeze, I smile, take a deep breath and simply be.”
Bergamot and Juniper Berries come together in the Top notes to draw you in, while the Middle notes of Vetiver leave a beautifully aromatic freshness in their wake. The Base notes of Sandalwood and Patchouli lend depth and warmth to create a unique, irreplaceable fragrance.
My Journey For All -Goa
“The thrill of riding a wave, and sometimes diving into it, reinforces that I am an ocean of endless possibilities.”
Top Notes Bergamot and Mint hit your senses with a delightful freshness, while the Middle notes of Sage adds an aromatic intensity in their wake. The Base notes of Sandalwood and Vetiver lend a vibrant woody effect that breathes new life into your journey.
My Journey For All Collection is available individually as an 100ml Eau De Parfum and is attractively priced at INR 2,295.
Embark Perfumes are available at Shoppers Stop, Lifestyle, Central, Pantaloons, Benzer, NewU and Health & Glow stores across Mumbai, Delhi & NCR, Kolkata, Pune, Hyderabad, Bangalore, Chennai, Ahmedabad, Surat, Baroda, & Lucknow. Go ahead and Embark on Olfactory Journey and Shop Online at www.embarkperfumes.com