The Italian luxury fashion house Armani Group, is set to unfold a new EA7 Emporio Armani store in India located at the Select CITYWALK Mall in New Delhi. The debut of the first stand-alone EA7 Emporio Armani store in India coincides with the exclusive launch of the brand on the e-commerce platform Ajio.com.
The store is located on the ground floor and spread over 560 sq. feet, the interior is geometrical, organised into squared shapes and straight lines.
Giorgio Armani and his team of architects designed the store using the white colour from the floor to the ceiling, wrapping the walls, to define bright spaces and enhance product visibility. The consistency of the space is enhanced by the black bulkhead that wraps the store in two luminous rings. Meanwhile, the sport-inspired “7 pattern” leads the attention to the most important areas inside the store, and also features on the external façade, giving a distinctive appearance to this new home for the EA7 collection.
EA7 Emporio Armani is the line devoted to those who practise sport. Launched in 2004, the line specialises in technical clothing for men and women to meet the requirements and needs of seven different sport disciplines: Training, Water, Tennis, Club, Speed, Basket and Mountain. Ongoing research and development together with the use of the latest generation technology, and the distinctive Armani style, are the strong points of a line that offers clothing designed to guarantee utmost comfort whilst also meeting the highest standards in terms of breathability and water resistance during training and competitions.
You can shop for the EA7 Emporio Armani collection in store at the Select CITYWALK Mall in New Delhi or online on the e-commerce platform Ajio.com.