The FENDI Women’s Spring/Summer 2020 Collection by Silvia Venturini Fendi charts a path of playful opulence through a technicolour summer’s day drenched in the warmth of an Italian sunrise.
British photographer Nick Knight captures this elusive cheery, elegant and yet rebellious vibe perfectly in the brand’s new advertising campaign through his luscious and experimental style. Emerging from a waking dream, the diverse, beautiful FENDI women – Adut Akech, Jing Wen and Rianne Van Rompaey – delight in undone expressions of new borghese energy, by posing on a re-imagined terrace of a historic Roman Palazzo done up in a softer, almost pastel, version of sixties style décor .
Audacious blooms, shiny surfaces, maxi checks and intricate textures, all contribute to the exuberance of the FENDI Spring/Summer 2020 Collection, where soft quilted dresses and separates are juxtaposed with skirt suits in washed cotton and high-end summer fur coats, exuding luxurious lightness.
The Maison’s iconic Peekaboo and Baguette bags, as well as the new FENDI Roma tote, steal the spotlight with their charming explosion of interwoven motifs, embossed patterns and vibrant colors. They are infused with a sense of ultra precious, artisanal craftsmanship interpreted with a modern, unapologetic filter.
Credits Photographer: Nick Knight
Model: Rianne Van Rompaey
Model: Adut Akech
Model: Jing Wen
Stylist: Chaos Fashion
Hair: Sam McKnight
Make-up: Val Garland